In this episode of the PT Profit Podcast, guest host Chris Liddle discusses how Artificial Intelligence (AI) technology can be leveraged in the fitness industry to help trainers and clinicians stand out. He identified five ways AI can help with content creation: content generation, content curation, content optimization, content scheduling, and reverse engineering captivating content. AI can be used to generate written content such as blog posts, articles, and product descriptions. It can also be used to analyze large amounts of data to identify relevant content for a target audience and optimize content for maximum impact and reach. AI can also help schedule content publishing at the optimal time based on user engagement patterns and audience demographics. Ultimately, AI can be used to reduce time spent on content creation and increase personal trainer's reach, helping them stand out in the fitness industry. 

Erica started experiencing knee pain when she was five and the doctors told her it was growing pains. When she stopped growing at 14, her parents took her to the Mayo Clinic and the specialists there told her she needed to strengthen her legs. This was the turning point for Erica and she began her journey into strength training at a young age. She found success in her training and eventually became a specialist in the field. Erica shares her story with Beverley on the show.

Erica experienced the power of movement to heal the body at a young age and was fortunate enough to learn how to do Olympic lifting with a great coach. She went on to study exercise science and Pilates, which further opened her eyes to the world of movement and healing the body. She was able to get rid of her own knee pain by the time she was 21 and continues to help her clients with their own movement and healing.

Erica is a serial entrepreneur and Pilates instructor who started exploring fascia and...

Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve.

The surface level ways of connecting with an audience, such as narrowing in on a certain demographic are outdated. Instead, look at the individual experience of each person and use that to connect with them. This is a way to stand out in the industry and find ideal clients. It is important to look at the individual experience of each person so that you can connect with them in an authentic way and stand out in the space.

In this episode we talk about how to find one's niche without feeling constrained by traditional methods. The new way to find a niche is to...

In this episode, Jessica shares her journey about how she came to find Z-Health, and how that has been pivotal in her being able to help people achieve their movement goals. She was instantly intrigued by the idea of using neuroscience to help people improve their movement. After becoming a certified Z-Health coach, she began to see amazing results with her clients and decided to become a master coach so that she could help even more people. 
 

TIMESTAMPS

0:02:17  How to Improve Performance

0:03:58 Z-Health for Singers, Dancers, Actors: How One Workshop Changed My Life

0:05:38 How Z-health Helped Her Improve Her Squatting Technique

0:08:06 Z-Health and the Nervous System: A Conversation with Master Trainer Aaron Alexander

0:10:09 A Program for Improving Motor Outputs

0:13:58  The Benefits of Neuro Performance Coaching

0:15:33  The Benefits of Vestibular Rehabilitation

0:17:08  The Benefits of Neuro Movement Training

0:23:01  The...

In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.

I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.

The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business...

Ed Williams is a coach and teacher who helps people build durable and resilient humans. He believes in a contrarian approach to self-care and pushing oneself in a way that is fun, safe, and helpful. Ed shares his story of how he got into this work, as well as how he serves his clients.

Ed Williams has been in the fitness industry for over 21 years and serves as an educator for personal trainers and coaches.

He is also passionate about helping high school athletes recover from injuries. He believes that fitness is about being resilient and finding ways to be strong and durable.

In order to build a resilient human, it is important to have a positive outlook and to be truthful. It is also important to learn and continue to evolve in order to be successful. 

Ed believes that people are more resilient than they give themselves credit for, and that strength training is a positive tool for building strong, resilient people. He also believes that the message of people...

In this episode, we talk about some of the biggest lessons I learned in 2022 and how I'll be using them to grow my business in 2023. I share that it is important to document your journey and to look back on your accomplishments in order to see how far you have come.

I talk about the importance of focusing on your wins and not letting the frustration of the journey get in the way of your success. We're going to reflect on the power of the New Year and how it can be used as a time to reset and focus on goals. It's important to look for the wins and lessons from the past year in order to move forward in a positive way. 

This episode also discusses the importance of setting resolutions, and argues that people often don't set them because they don't want to disappoint themselves. The truth is, that honoring your word is more important than being perfect all the time, and that setting resolutions can help you achieve your goals.

This episode is about integrity and goals. If...

You've likely heard of Fit2Fat2Fit over the years and the reason being is that he's gained a substantial amount of weight over a short period of time and lost it all on purpose not only once, but TWICE! First in his 30's and then in his 40's to gain deeper understanding of other people's experiences. Drew Manning joins us on the podcast to talk about the insights these life experiences gave him. Being able to understand the emotional aspects that can make weight loss difficult better equipped him to teach people how to love themselves instead of starting their journey out of self hate. You're going to love this episode! 

Don't forget to leave a review on Apple Podcasts.

About Today's Guest 

Drew Manning is a NY Times Best Selling Author of the book, Fit2Fat2Fit and is best known for his Fit2Fat2Fit.com experiment that went viral online. He's been featured on shows like Good Morning America, The View and many more....

Are you a goal setter? Have you accomplished all the goals that you had set out for 2022? It's important to take time at the end of each year to reflect, celebrate and create a plan for the year ahead. Going through a goal setting process is much more likely to lead you to success than to just hope for things to happen.

Join us in this episode as we go through an exercise to set goals for 2023 that set you up for success.

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

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The people you surround yourself with and whom you build your business with are game changers. Whether you're finding the people that allow you to grow or finding the people who will grow your business, it's important to know what to look for.

This episode has a lot of takeaways for those looking to reach bigger goals their brick and mortar business as well as those looking to find the right person to add to their online business. We talk about everything from having Standard Operating Procedures to choosing a person you can trust and have the right conversations with.

You're going to love this episode with Wheels! 

Don't forget to leave a review on Apple Podcasts.

About Today's Guest 

Amanda "Wheels" Wheeler has been in the fitness industry for over 15 years. In that time she has been a manager, fitness director, gym owner, and business mentor. Her clientele span a broad range from professional athletes, Broadway stars,...