How To Prioritize Your Fitness as a Manager & Owner
In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health.
In this episode, you’ll hear:
- Why ‘burnout” happens so often in the fitness industry and how to turn that around
- Why you should get your clients to focus on transformation from the inside out
- Key tips for addressing preventative health and behavior change in clients - and trainers
Mar Health and Performance on Instagram
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The Real Reason Why Your Coaching, Products, and Services Arenā€™t Selling
If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer.
In this episode, you’ll learn:
- How to craft a promise you can make to your clients
- How to overcome insecurities in your field whether you’re first starting out or have been around the block a few times
- How to change your messaging to make sure your perceived value is way more than the asking price
Podcast Review + Bonus Offer
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How to Use Rowing In Your Fitness Business
In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business.
In this episode, you’ll hear:
- How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education
- Why rowing has become increasingly popular and ways to utilize it for your business
- The most successful ways you can create either a parasympathetic response or high intensity workout, depending on the unique needs of your client
Sarah’s book,101 Rowing Workouts
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How to Build Personal and Business Wealth
In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation.
In this episode, you’ll learn:
- Why changing your mindset about money in regards to your life can make all the difference
- Key tips for those initial changes that will help you build a healthier financial life
- What is the very first and most important question you have to ask yourself that will begin the process to building your wealth
Financially Intentional on Instagram
Financially Intentional on Facebook
Nurses On Fire Podcast on Instagram
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How to Build An All Encompassing Wellness Brand
In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.
In this episode, you’ll hear:
- How to avoid some of the most common mistakes when starting a fitness business
- Key ingredients to maintaining a successful working relationship with your business partner
- How to understand the link between adherence and emotional response
Podcast Review + Bonus Offer
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10 Fundamental Steps to Starting a Fitness Business Online or In Person
In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today.
Update 11/16/21: After you listen, for an update to these tips and more, check out Episode 116! I've updated my thoughts in this episode to reflect what I have learned and changed in my business.
In this episode, you’ll learn:
- How to create your own “magnetic messaging” that will set you apart from the rest so your ideal client will come to you
- How to use market research to know who your ideal client is and what they need
- Keys to engage with your audience so that you’re nurturing them -not chasing them
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How to Create A Network of Physical Therapists for Personal Trainers
In this episode of PT Profit Podcast, I got a chance to talk to Paige McNerthney about bridging the gap between physical therapists and personal trainers so as to work together and bring about success for their clients.
In this episode, you’ll learn:
- The main reasons why there is often a disparity between the two professions even though their goals are the same - and how to approach it differently
- Why outside referrals can actually deepen your relationship with your client
- Ways to widen your your network so as to develop solid working relationships between between the two fields
Podcast Review + Bonus Offer
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5 Habits of Successful Coaches
In this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods.
In this episode, you’ll hear:
- Ways to escape your comfort zone so that you can widen your audience.
- How you can become the consistent element that makes the difference between a lead and a client
- Keys to eliminating behavior that can cause you to backpedal and prevent you from moving forward
Podcast Review + Bonus Offer
If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here.
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How to Simplify Complex Training Concepts
In this episode of PT Profit Podcast, you’ll learn from Katie St. Clair some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established business.
In this episode, you’ll hear:
- The most effective ways to find the root of your client’s goals and therefore increase the likelihood of program adherence
- Keys to boosting your self-confidence regardless of your experience or if you are jumping back in the game again after time away or becoming a parent
- How to expand beyond the mindset of what is familiar to bring a better experience to your client
Join Empowered Performance waitlist
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How to Use YouTube to Build Your Email List for Fitness Professionals
Meredith Marsh is a total introvert with over 5 Million views on YouTube, the creator behind the VidProMom YouTube channel and blog, and founder of the Video Pursuit Society where she helps solo content creators increase their audience and income online with video content and social media.
In this episode, you’ll discover:
- 5 essential ways you can grow your business and therefore earn revenue - and do it without ads
- How to create a “Save Me” series and use it to get your ideal client added to your email list
- What a “lead magnet” is, the best content to use for it, and how to make it work for you
Podcast Review + Bonus Offer
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