In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and providing value in sales conversations. He provides insights into increasing email deliverability and shares tips for effective follow-up strategies.

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About Today's Guest 

Connor Haakenson is the head of sales for Orbit Reach, a tool...

Weston Hirschauer is a powerlifting coach based in Boulder, Colorado. He shares his journey from being overweight in his youth to losing 70 pounds and becoming passionate about fitness. Weston explains how he got into powerlifting and coaching, and how he built his business in a new state. He emphasizes the importance of serving the local community and building relationships with lifters. Weston also discusses the challenges he faces as a coach, such as managing warm-up rooms and making accurate attempt selections. He shares his coaching philosophy of building confidence in his athletes and teaching them how to fish rather than just giving them the answers. Weston also talks about the importance of communication and trust in the coach-athlete relationship. He shares his strategies for staying engaged and interested in the work, such as always looking for ways to improve and not getting complacent. Weston also discusses his own lifting journey and the challenges he has faced with the...

In this episode, we address the common issue of hating selling and feeling sleazy about it. We explain that our relationship with money and past experiences can shape our feelings towards selling. To overcome this resistance, we suggest examining our relationship with money and shifting our perspective on selling. We also emphasize the importance of taking no for an answer and selling at the right time. Ultimately, we encourage listeners to view selling as a service and an opportunity for clients to say yes to themselves. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request...

Online coach Cory Payne shares his personal journey of overcoming pain and how it led him to specialize in helping others improve their movement and build their bodies for life. He emphasizes the importance of addressing the body as a whole and not just focusing on specific areas of pain. Cory's approach focuses on shifting the center of mass backwards and creating a sense of safety in the body. He highlights the need for clients to take responsibility for their own movement and emphasizes the importance of retesting to track progress. Share this episode with someone that would benefit from Cory's story and tag us on social!

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About Today's Guest 

Corey Pain is an online posture and movement coach who specializes in helping clients...

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Are you a new fitness entrepreneur looking to attract clients?...

Max Hall, an online personal trainer and gym owner, discusses his journey into powerlifting and the opening of his new facility. He emphasizes the importance of creating a space that supports powerlifters and encourages strength training. Max also shares his strategies for client adherence in his online coaching business, including using a coaching app and weekly check-ins. He plans to host powerlifting meets in his facility to grow the powerlifting community and provide more opportunities for lifters to compete. Max is motivated by inspiring others and showing them what they are capable of in powerlifting and in life. 

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About Today's Guest 

Max Hall is a dedicated advocate of sustainable life training and firmly believes in teaching...

Megan Yelaney, a business coach and mindset expert, joins the show to discuss the importance of mindset in building a successful business. She shares her journey from network marketing to starting her own company and how she helps online coaches and service professionals build sustainable businesses. Megan emphasizes the need to separate personal worth from business outcomes and offers practical tips for managing mindset during challenging times. She also highlights the importance of honesty and transparency in building trust with your audience.  

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About Today's Guest

Logan Dube, Director of Education for the Pain-Free Performance Specialist Certification, discusses their journey from athlete to trainer and educator. The certification serves both new and experienced trainers, focusing on addressing pain and helping clients navigate their fitness goals. Logan emphasizes the importance of understanding pain as information and empowering clients to take an active role in their fitness journey. The certification covers screening, assessing, coaching, cueing, and programming movement, with a focus on individualized approaches. Logan also highlights the role of effective coaching in helping clients learn and progress in their fitness journey. Connect with Logan on Instagram at @logan.3dfit and learn more about the certification at getppsc.com. 

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In this episode, I discuss the importance of addressing objections and resistance in the sales process. It's important to note that objections are a natural part of the decision-making process and should be seen as an opportunity for us to help clients overcome their fears and doubts. I emphasize the need to listen to clients and understand their concerns, while also providing them with support and guidance. Additionally, I address common misconceptions about sales calls and offer strategies for effectively communicating through resistance. My overall goal in a sales call is to assist my clients in making an informed decision and saying yes to themselves. If you find this episode helpful, share it with a friend or send a message to @bsimpsonfitness on all platforms with your biggest takeaways!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry...

John Sheridan, owner of Burley Strength gym in Canberra, Australia, shares his journey from powerlifter to coach. He emphasizes the importance of creating an inclusive environment and offering a third gender division in competitions. John also organizes novice competitions to introduce people to powerlifting and discusses the positive impact of training on his own life. He highlights the value of coaching and the need to be adaptable and empathetic to clients' goals and needs. John reflects on the transition from athlete to coach and discusses his current training for a 24-hour mountain bike race. Follow John on Instagram for updates on his training and journey.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest