Building the Durable Athlete with Cristian Plascencia

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.

Cristian talks all about how he defines and classifies "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.

 

 

You'll hear us dive into:
- The two components that define "mobility."
- Breathing practices.
- Burn out and how to push through.

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Cristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find...

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Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.

In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.

This episode is an absolute must listen for FitPros and other entrepreneurs.

 

 

Holly & I talk all about:
- How to stay in the game and keep up with what you are...

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Pelvic Health with Dr. Rachel Parrotta, Physical Therapist

Coaches, this informative episode is a must listen. Today I have the pleasure of sharing an interview with Dr. Rachel Parrotta, a physical therapist out on Long Island. During this conversation, we dove deep into Rachel's specialty: Pelvic Health. As a mother of two, I was eager to unpack the topics of pregnancy, birth and postpartum care with Rachel.

Rachel leads us through a discussion on anatomy and less discussed topics such as prolapse, what its symptoms are, and who the right professionals are to seek help with for it. Pelvic health is a topic that applies to all genders, but it is not frequently discussed openly, and I'm pumped to have Rachel joining us for this episode.

 

 

You'll hear us talk about:
- How you can help and support moms through their pregnancy.
- What a mother can do to prepare for pregnancy and birth.
- The differences and symptoms of both hypertonic and hypotonic pelvic floors.
...and so much more!

   

Don't forget to leave us a review...

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Moving an In-Person Business Online with Dr. Andrea Maxim

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 

 

 

In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Dr. Andrea Maxim is a practicing naturopathic doctor, author, and...

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The Key Components to Improving Human Movement with Dr. Zach Long

Coaches, I always strive to bring you the best guests along with interesting and helpful topics for your businesses, and I've gotta spoil my upcoming lineup a bit: it's incredible. The fitness required for and neuroscience behind dance. The strength and empowerment of fitness for the pole. An extraordinary guest that talks to me about active aging. I am so excited to share what I've already recorded and the guests I have lined up.

Today I have the pleasure and the privilege of sharing this interview that I conducted at the end of July with Dr. Zach Long. Like me, Zach is interested in and excited by preventative physical therapy and treatments. He operates a highly respected and trusted company and resource for other trainers and clinicians, and truly, it's a privilege having him on this podcast.

In this episode, we dive into the key components of human movement and how he helps disciplined athletes. He also shares some tips on how to get quality sleep and what...

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How To Create Value Without Adding More Information

I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.

Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.

 

 

You'll hear me talk about:
- Three ways you can add value for your client.
- The true meaning of implementation.
- Providing clarity to enable your clients to take...

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A Performer's Guide to Being Stage Ready with Jonathan Munoz

Today we have my good friend Jonathan Munoz joining us on this all-new episode of the PT Profit Podcast. Jonathan is a coach who works with stage performers, and he talks us through how he assesses performers and what makes that different from assessing a standard gen-pop client. In this episode, we also talked about prioritizing performers' fitness over aesthetic goals and what to focus on while training. Sometimes instead of aiming to hit the choreography that they feel is not yet perfect for them, a performer might instead look at honing in on the intermediary steps that get you from Point A to Point B. 

As a former performer myself, recording this episode was a treat! There are so many misconceptions that performers tend to live by, so I was pumped to break those down with Jonathan. Performers don't just need to attend classes specific to their skill. Performers are athletes, and so few of them recognize that fact. Jonathan and I talk about...

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How To Sell Without Selling

Have you been posting every day to crickets? Is the silence around your content and offers deafening? Are you struggling to make even one sale? If so, then this episode is for you because you might was to reconsider your approach to selling.

Maybe you're an aggressive seller or don't want to come off as sleazy while trying to convey your offers. However, you can't just put a "Buy Now" button on your website. Selling is a service, coaches. Getting comfortable with selling and your perspective on how to do so effectively is a key to unlocking the success of your business and the financial liberation you deserve.

 

 

In this episode, I break down:
- The different kinds of sellers.
- The fact that we are selling all the time naturally.
- Mastering the art of selling.

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Join my Facebook community!

Looking to interact with other trainers, clinicians, and health and wellness professionals? Head on over to my free Facebook group to...

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All About Bodybuilding with Alex Tilinca, a future Mr. Olympia

Coaches, today I am so pumped to be introducing you to the future Mr. Olympia, Alex Tilinca. In this episode, we talked all about the misconceptions about the sport of body building. Alex helps take a close look at regulations and lack thereof, why there might not be regulations in some areas, and how that doesn't necessarily affect the competition. Everyone is unique.

We also talked about nutrition specifics and how being in your off-season can affect you. (Spoiler: This is a topic I also dive into with Jonathan Munoz next Thursday!) Alex also talks to me about how we can use some of the practices from bodybuilding and translate them to our gen-pop clients.

 

 

You'll hear me talk to Alex about:
- How to manage recovery and how to avoid illness.
- Carbohydrates and how wrong some people get them.
- How to determine if your nutrition plan works.

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About Today's Guest

Alex Tilinca is a 20-year-old NPC bodybuilder from...

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How To Save on Taxes as a Small Business Owner with John Briggs

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?

Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow

A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.

Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things,...

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