In this episode of the PT Profit Podcast, we sit down with Dr. Marc Morris, an experienced nutrition coach and the creator of the Dr. Marc Method. We dive deep into how Marc built a career around combining scientific knowledge with practical coaching strategies, allowing him to coach over 2,000 clients and help coaches establish their own nutrition practices.

Key Takeaways:

• How Marc transitioned from a career in science to becoming a full-time coach and educator.
• The importance of understanding the science behind nutrition without getting bogged down by unnecessary complexity.
• Why a strong foundation in business and marketing is crucial for nutrition coaches today.
• The Dr. Marc Method approach: combining nutrition science with practical coaching systems.
• How to help clients set realistic goals and the importance of patience when working through plateaus.
• Strategies for coaches to implement nutritional guidance while staying within their scope of practice.

Whether you're a seasoned...

Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day.

Michelle has a proven process that I personally implemented, which increased my profit by 10% and my profit margin by 30%. If you’re a coach who’s feeling bogged down by admin work and tired of piecing together different tech systems, you do not want to miss this.

Here’s what we’ll cover:

• The 3 core marketing systems that every successful coach needs to scale.
• How to streamline your business with tech—even if you’re not tech-savvy.
• A step-by-step blueprint to...

In this episode of the PT Profit Podcast, I'm talking to coach Ryan Patrick, a seasoned facility owner and performance expert, to discuss the science and strategies behind building faster, more resilient athletes. Ryan shares his insights on strength and speed protocols that help athletes reach their full potential, whether they are preparing for competitive sports or simply want to improve their overall fitness.

Throughout the episode, Ryan explains how his facility, Peak Fitness and Sports Training, evolved over 15 years to focus on semi-private training with a particular emphasis on athletes. He also touches on how COVID impacted his business model and led him to pivot towards training more high-level athletes.

Key takeaways from this episode include:

• How to effectively assess and program for athletes
• The importance of balancing strength, speed, and resilience
• Managing athlete performance and recovery during the competitive season
• The differences between training male...

Welcome back, Coaches! In this "best of" episode, we break down how you can establish authority and deliver value to your audience without the stress of traditional launching. Whether you're an experienced fitness professional or new to online sales, this episode is packed with actionable tips to help you grow your business through a hybrid sales system.

Key Takeaways:

• Understanding Authority vs. Expertise: We explain the distinction between being an authority and having expertise, and why some people generate more revenue despite being less qualified. She emphasizes that authority is a decision and not always tied to expertise.

• Shifting Away from Launch Cycles: I share my personal journey from relying on stressful launch cycles to developing a semi-automated, evergreen sales system that generates daily revenue without the high-pressure environment of traditional launches.

• The Hybrid Sales System: Learn about the hybrid approach that allows fitness professionals...

In this "Best Of" episode of the PT Profit Podcast, we’re excited to highlight a past recording with Dr. Michelle Boland, an experienced strength and conditioning coach and the founder of Michelle Boland Training. Michelle’s work in both the public and private sectors has made her an expert in simplifying complex concepts related to human performance without sacrificing the nuances that truly drive results.

During this conversation, we cover key topics like:

• The art of program design: how Michelle bridges the gap between theory and real-world application
• How to apply progressive overload without falling into common pitfalls
• Adapting training programs for remote clients versus in-person sessions
• The role of biomechanics in movement quality and injury prevention
• Michelle's approach to managing long-term client relationships and keeping training fresh
• Tips on balancing personal enjoyment in fitness with content creation and marketing

Whether you’re a...

In this episode of the PT Profit Podcast, Chris Liddle dives into how AI tools like ChatGPT can be integrated into your fitness business to enhance efficiency, improve client retention, and scale operations. Chris shares practical use cases, from optimizing workout programming to creating personalized nutrition plans, and even how to streamline client onboarding with AI-powered tools. Whether you're new to using AI or looking for advanced strategies, this episode is packed with actionable insights to help you stay ahead in the fitness industry.

Key Topics Discussed:

• Introduction to Chris Liddle: Chris shares his background and role at B Simpson Fitness, highlighting his experience in coaching both in-person and online clients.
• Integrating ChatGPT in Fitness Coaching:
  • Use Case #1: How to use ChatGPT for updating client workout programs, ensuring novelty while targeting the same muscle groups.
  • Use Case #2: Utilizing ChatGPT to create detailed macronutrient plans and meal suggestions...

In this "Best Of" episode, we sit down with Amy Lang, a master health coach who has dedicated her career to helping people create sustainable, healthy lifestyles. Amy shares her journey from owning a successful health club in San Francisco to becoming an influential online coach and author. She dives into the key principles from her book, Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, discussing how to break free from diet culture, develop healthier habits, and embrace a holistic approach to health and well-being. Whether you're looking to improve your relationship with food or seeking practical tips for better health, this conversation is packed with valuable insights.

Key Takeaways:

• Breaking Free from Diet Culture: Amy discusses the pitfalls of diet culture and how to shift towards a more intuitive, joyful approach to eating.
• The Power of Habits: Learn how your thoughts can become habits and how to reframe them to...

In today's episode, we're diving deep into one of the most crucial topics for fitness professionals: generating leads organically. If you're looking to attract new clients without breaking the bank on ads, this episode is for you.

Key Takeaways:

• Reversing the Process: Learn how to reverse engineer your content strategy by starting with the end in mind—what you want your potential clients to achieve—and then crafting messaging that aligns with those goals.
• The Power of Organic Content: I emphasize the importance of organic content across platforms like Instagram, Facebook, and LinkedIn. Discover how to maximize your reach and convert new leads through compelling and consistent content.
• Common Misconceptions: Many fitness professionals think they need a large following or perfect content to generate leads. We're breaking down why this isn't the case and how even those with a small audience can see significant results.
• Content Framework: We...

In this episode of the PT Profit Podcast, we talk to Adam Badger to explore the often overlooked mental and emotional aspects of fitness. With over a decade of experience in the industry, Adam has evolved from a conventional personal trainer to a coach who specializes in helping clients overcome self-limiting beliefs, manage stress, and foster a mindset that leads to sustainable success. Whether you’re a coach, trainer, or fitness enthusiast, this conversation is packed with actionable insights that can help you and your clients make lasting changes.

Key Topics Discussed:

• The importance of mindset in achieving long-term fitness goals
• How to help clients overcome self-sabotage and mental blocks
• The role of stress management in fitness and overall well-being
• Adam’s journey from traditional training to a more holistic coaching approach
• Practical strategies for fostering a growth mindset in clients

Help Us...

In this episode, we dive deep into the essential "Million Dollar Offer Stack" that every successful health and wellness business needs to scale. I reveal the four common traps that smart and successful coaches often fall into when trying to grow their businesses—whether online, in person, or a combination of both. By the end of this episode, you'll understand how to create irresistible offers, communicate effectively with your ideal clients, and avoid the pitfalls that can hinder your business's growth.

Key Topics Covered:

1. The Four Common Traps:

   • Trading dollars for hours and not understanding the true value of an offer.
   • Inability to communicate your offer effectively to the right person at the right time.
   • Lack of volume—both in terms of visibility and client engagement.
   • Limited number of offers in your business, which can restrict growth potential.

2. Creating Irresistible Offers:

   • How to structure your offers so that they practically sell themselves.
   • ...