How to Find Your Alignment in Life and Business with Cari Li

Uncategorized Nov 05, 2020

How to Find Your Alignment in Life and Business with Cari Li

Guest: Cari Li, founder, The Good Curves

In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. 

Cari helps individuals gain clarity and flow within their body, identity, and mission. Creating a powerful, unique force that helps individuals connect with their True Self, so that they can be courageous, confident, and powerful. An unconventional life of adventure paired with over a decade in coaching has allowed her to expedite the expansion and alignment process into a world of possibilities. 

 

 

In this episode you’ll learn:

  • What is alignment - and how to tell if you’re in it or not
  • The different kinds of resistance in our lives and its effect on our energy flow
  • How to determine what your value is and...
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A Beginners Guide to Marketing In Fitness

Uncategorized Nov 03, 2020

A Beginners Guide to Marketing in Fitness

Guest: Jill Coleman, owner of JillFit, co-founder of Metabolic Effect, Inc, and founder of The Best of You (BOY) Coaching Club mentorship and Moderation365

I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You (BOY) Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience (TTE). 

Jill’s work has been featured in SELF magazine, Family Circle, SHAPE, Women’s Health magazine, Prevention magazine and many online news outlets like Yahoo Health, LiveStrong.com and AOL’s...

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How to Build Mental Resilience for Athletes and Coaches

Uncategorized Oct 29, 2020

How to Build Mental Resilience for Athletes and Coaches

Guest: Dr. Lisa Lewis, EdD, CADC-II

Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically-minded and achievement-oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. 

Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor (CADC-II), and teaches psychology courses at Northeastern University. She currently provides psychotherapy and consultation services at her private practice in Brookline,...

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How to Find Personal Training Clients Online

Uncategorized Oct 27, 2020

How to Find Personal Training Clients Online

This is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. 

You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. 

I also include an entire post that you can use today that can get your message out and find your Ideal Client. 

 In this episode you’ll learn:

  • How to approach the various types of clients you have had both past and present for referrals
  • Why the Follow Up is your friend
  • How our own tunnel vision about ourselves affects how we perceive possible clients
  • Steps for networking fundamentals
  • Tips for direct outreach that are tried and true from the field
  • Tools to post more effective content
...
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Brick and Mortar Business In the Time of Covid

Uncategorized Oct 20, 2020

Brick and Mortar Business In the Time of Covid

Guest: Michael Keeler, co-owner, Business for Unicorns and Mark Fisher Fitness

On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. 

 

 

Takeaways:

  • How to create a community for your business and why it is essential, especially in today’s ever-changing...
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“Best Of” Series: Raise the Fitness Industry Standard with Compound Performance

Uncategorized Oct 15, 2020

“Best Of” Series: Raise the Fitness Industry Standard with Compound Performance

Guests: Kyle Dobbs and Matt Domney of Compound Performance

 

In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. 

 

 

Takeaways:

  • The keys to successfully find a way to resonate with your clients
  • How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possible
  • Ways to use your environment to give context to the information you provide 
  • The three most important Training Principles to build the bridge that gets them to where they want to go and ultimately increase training adherence
  • Why trying to...
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Beginner's Luck Explained

Uncategorized Oct 13, 2020

Beginner’s Luck Explained

In today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are some actual reasons why Beginner’s Luck is a thing, but also our approach to how we’re presenting ourselves, our services, and how we are reacting to the successes that we do have can make all the difference. 

 

 

Takeaways:

  • What three things that beginners have and do that automatically create a better chance of success for themselves
  • Why it’s important to understand market saturation vs. market sophistication
  • How experience in the industry can be a blessing and a curse
  • How the mindset a beginner...
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How Macros Retired Her Husband from Corporate

Uncategorized Oct 08, 2020

How Macros Retired Her Husband from Corporate

Guest: Eve Guzman, founder of Macro Mentorship Program and G-Transformation Academy


Today we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutritionist, business coach, public speaker, and PEOPLE Magazine 'Half Their Size' ambassador. She is the creator of the G-Transformation Academy, which aims to help women ditch fad diets, lose weight, and eat real food without being restricted. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor.

 

 

Takeaways:

  • How the experience of being your OWN...
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How To Build Your Model Based On An Assessment

Uncategorized Oct 01, 2020

How To Build Your Model Based On An Assessment

Guest: Alex Effer, CEO & Founder of Resilient Training and Rehabilitation Inc, and Resilient Education

Today was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. 

I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute (PRI), and Dynamic Neuromuscular Stabilization (DNS) based out of Toronto, Canada. Having worked with and presented for clients ranging from professional/semi-professional athletes to executives to those suffering from chronic diseases, Alex is sought after for his knowledge by fitness and rehabilitation professionals who want to develop a coherent principles-based model to systemize their assessment and treatment.

 

 

Takeaways:

  • How to be more strategic in your exercise selection
  • Assessing clients in this...
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Increasing Performance and Health

Uncategorized Sep 24, 2020

Increasing Performance and Health

Guest: Greg Hawthorne Jr. of Thorne Training and Therapy

 

For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging from high caliber athletes to the geriatric population. Greg talks to us today about his hunger for knowledge and the need to use that knowledge to help individuals perform and function at their optimum level. 

 

Takeaways:

  • Three basic principles you need to know for this industry
  • How to discern what education to invest in compared to the niche in which you work
  • Key tips on...
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