“Best Of” Series: How to Simplify Complex Training Concepts

Uncategorized Sep 03, 2020

PT Profit Podcast's “Best Of”:  How to Simplify Complex Training Concepts

Guest: Katie St. Clair of Empowered Performance

In our “Best Of” the PT Profit Podcast we look back at guest Katie St. Clair, who shares some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established  business. Katie will also be hosting a live webinar  and Q&A on September 8th on Performance Variability for the General Population that you won't want to miss!

 

In this episode you’ll hear:

  • The most effective ways  to find the root of your client’s goals and therefore increase the likelihood of program adherence
  • How to find a balance when you find yourself experiencing “The Curse Of the Good Coach” so you don’t self-sabotage 
  • Keys to boosting your self-confidence regardless of your...
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Your Six Figure Launch Plan

Uncategorized Sep 01, 2020

Your Six Figure Launch Plan

In this episode I’m sharing with you one of the most popular training installments of my recent PT Profit Formula Challenge - Day 4. We’re taking the concepts of Content Creation That Converts that I went over in Episode 23 and utilizing them with a specific methodology to set up your launch plan to be a success. You can literally start using these methods NOW to not only draw your ideal client but create your call to action.

 

Takeaways:

  • The 3 phases of time frames you need to know
  • Tips for identifying the topics of your unique mechanism
  • Explore 5 examples of specific types of content based on your categories
  • The most effective ways to repurpose your content
  • How to execute a purposeful plan with discovery and sales calls
  • How to overcome objections even when what you’re offering is free
  • How to drive urgency for your offer in your posts on social media

 

If you enjoy this episode, I would love to hear your favorite part or...

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How to Manage Training When Your Client Is In Pain

Uncategorized Aug 27, 2020

 

How to Manage Training When Your Client Is In Pain

Guest: Dr. Shaun Astorga of AMP Performance Rehab

In today’s episode rehab specialist Shaun Astorga talks to us about a life-changing moment in his life that led to his career transforming people’s lives by employing different techniques than many traditional physical therapy models to train everyone who has suffered from injuries and pain, with a client list including professional Major League athletes. You can learn ideas to help your clients gain physical freedom and enjoy an active lifestyle regardless of their fitness level.

 

Takeaways:

  • How to create client buy-in for training when they have fear regarding their injury
  • Tips to working various areas that are injured
  • Ways to access restricted mobility
  • Steps to building your network and navigate the gap between personal trainers and physical therapists by letting go of ego
  • Ways to communicate with your client to learn what their special needs really are
  • ...
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How to Create Content for Your Client

Uncategorized Aug 25, 2020

How to Create Content for Your Client

In this episode,we’re talking about what type of content you can create TODAY to start attracting and connecting with your ideal client. I’m sharing with you one of the most popular training installments of last week’s free PT Profit Formula Challenge - Day 3. 

Today we also talk about the PT Profit Formula Beta 12-Week Course that opened yesterday. The wait list will be open until Aug 27th, so you should come join us as soon as possible! All the information about how to join the Beta program is further down in the show notes.


 

Episode Takeaways:

  • The five essential types of content for you to use
  • The proven formula for putting those content types into action
  • How to create a powerful position in your messaging
  • Tips for navigating communication with your ideal client on social media
  • How to shift the clients’ perspective using polarizing thought-reversals
  • Why you should celebrate when you get a troll...
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How to Assess and Train Your Client

Uncategorized Aug 20, 2020

How to Assess and Train Your Client

Guest: Chris Kelly of The Fitness Rehab

 

I had an amazing conversation with Chris Kelly about assessing  movement and increasing performance for clients whether they are general population or professional athletes and tools that you can implement today to become an even better coach for your clients. Having been a competitive athlete whose life was impacted by injury and recovery,  he specializes in working with people using specific strength training exercises and nutrition  to help maintain and improve a better quality of life.

 

Essential Takeaways:

  • Keys to learning how to define yourself in your industry and market
  • The difference between an education and implementing an education
  • Ways to deal with client buy-in for exercises best suited to them using their own language 
  • Keys to assess movement in clients of all mobilities
  • Tips to start building principles of a solid business foundation
  • What the best practices...
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The Three Missing Ingredients for Your Successful Business

Uncategorized Aug 18, 2020

The Three Missing Ingredients for Your Successful Business

In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. 

 

Takeaways:

  • Identifying the promise of the transformation that you want to provide
  • How to position your messaging for the best possible outcome
  • What is the Hero’s Journey and how to make it work for you

 

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Take a screenshot and share with me @bsimpsonfitness on Instagram.

Haven’t left a review yet? It’s easy! Go to here: https://podcasts.apple.com/us/podcast/pt-profit-podcast/id1518321932

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How to Create Building Muscle Buy In from Female Clients

Uncategorized Aug 13, 2020

How to Create Building Muscle Buy In from Female Clients

Guest: Candace Smith of Beauty of Strength PT

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need.

 

 

In this episode you’ll hear:

  • Techniques for getting female clients on board with strength training
  • Why being able to speak to certain experiences in your own fitness journey can be the bridge between your client and training adherence
  • How to approach fat loss in a more sustaining way with your client
  • How to adjust your programming for working out at home so that clients continue to see results when gyms are shut down - and for online training in general
  • Tips for programming cycles for...
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How to Use Storytelling In Business

Uncategorized Aug 11, 2020

How to Use Storytelling In Business

Guest: Katie Soy

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scripting Coach for Brandon Lucero, Katie shares with us today how we can use our OWN story and experiences very powerfully in our content and messaging.

In this episode you will walk away with the tools you can implement TODAY in your content.  

 

You’ll also learn:

  • How to unleash the power of stories in business branding
  • Ways to differentiate yourself from the rest
  • How to build trust with your ideal client to sell more...
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The Truth About Core Training

Uncategorized Aug 06, 2020

The Truth About Core Training

Guest: Jill Zimmerman, DPT, CPT, owner of Perfectly Fit

In today’s episode Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike.

 

In this episode you’ll hear:

  • The truth about what core training really is and its functional application to everyone’s unique body
  • How Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment they need
  • What many coaches miss when using breathwork in their training - and how it can make the critical difference in the success of a client
  • Why the pelvic floor is so crucial in core training yet often overlooked by many trainers



If you enjoy this episode, I would love to hear your favorite part or what inspired you. Take a screenshot and share with me @bsimpsonfitness on...

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Optimizing and Monetizing Facebook

Uncategorized Aug 04, 2020

Optimizing and Monetizing Facebook

Guest: Desiree Martinez, owner of All-In-One Social Media

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business.

 

 

In this episode you’ll learn:

  • What types of media work best for Facebook and how to post them effectively
  • Crucial advice on formatting your video on Facebook, Instagram and other social media platforms
  • Key tips to monetizing and how the process works
  • What makes Tik-Tok different and when to use it
  • What kind of content to post on which platform - and when

 

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Take a screenshot and share with me @bsimpsonfitness on Instagram.

Haven’t left a review yet? It’s easy! Go to here: ...

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