How to Know When to Quit with Nick Snow

In this episode, Nick Snow shares his personal journey in the fitness industry and how he made the tough decision to drop out of college and pursue a career in personal training. He discusses the challenges he faced and the lessons he learned along the way. Nick also talks about the importance of following your intuition and knowing when to change direction in your career. He emphasizes the value of networking and building relationships in the fitness industry.

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About Today's Guest 

Nick Snow is a personal trainer with a degree in nutrition & dietetics. He has been in the industry for nearly a decade and has spent the last 7 years building his own...
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Why You May Not Be Where You Want To Be: Your Offer

In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context behind why we created it.

I can't stress enough how crucial it is to communicate the right offer to the right person at the right time. Additionally, we need to use data to continuously test and refine our offer to ensure it resonates with our audience.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 

 


   

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The Paradox of Success

 In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the importance of creating content that is both valuable and personal. Finally, I will conclude by discussing the decision to delegate, automate, or delete tasks in order to maximize resources and achieve success.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 


   

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Organic Lead Generation: Strategies for Success Without Social Media with Chris Liddle

In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participation and build brand awareness. Chris recommends giving people tools to tell their friends about your services and forming strategic partnerships with other businesses. He suggests structuring your life to be more visible in public and creating a walking club in your community. Chris concludes by encouraging fitness professionals to schedule regular meetings with new people and hold themselves accountable.

If you enjoy this episode, tag us on social media! Find Chris @christianliddle

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  


   

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Why You May Not Be Where You Want To Be, Reason Number 5: Skill

In this episode, I discuss the importance of skill acquisition in overcoming the struggles coaches face. I emphasize that while I can provide strategies and directions, the real-time experience and challenges can only be truly understood once you begin implementing them. Skill acquisition is a continuous process requiring resourcefulness, acceptance of circumstances, and decision-making outside your comfort zone. I encourage listeners to identify necessary skills and seek mentor support for growth 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale...

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How to Stand Out In the Fitness Space without Re-inventing Biomechanics

In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I encourage moving away from traditional ways of niching and instead focusing on the specific problem one solves, the specific outcome delivered, and the unique mechanism used to help clients.

 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


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How to Train for Performance with Justin Jones

In this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He also shares his approach to programming for performance, including incorporating strength training, managing volume and intensity, and the importance of nutrition. Justin provides insights into the mental challenges athletes face during training and races and how to prepare for them. He also discusses the differences in training for different sports, such as ultra running and Ironman, and the importance of incorporating cardiovascular training for overall health and performance.

 


 
 
 
   

   

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Why You May Not Be Where You Want To Be, Reason Number 6: Volume

In this episode, I discuss the importance of volume in growing a coaching business. I explain that for growth to occur, three key elements are required: visibility, value, and volume. While being visible and adding value are crucial, volume is an aspect that is often overlooked. I emphasize the need for consistent content creation and generating the touch points necessary for potential clients to make a buying decision. Additionally, I highlight the importance of practicing detachment and not attaching meaning to outcomes. By focusing on volume and taking consistent action, I believe coaches can significantly increase their chances of success. 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


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Are you a new...

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5 Unique Ways for a Cash Injection in the Final Quarter of 2023

In this episode, I share five unique cash injections that fitness professionals can use to finish out 2023 and set up Q4 for success. I emphasize the importance of hitting reset and refocusing in order to overcome creative blocks and disappointment. I provide practical strategies for increasing revenue, such as raising prices, creating bundles, affiliate marketing, and offering exclusive back-end upsells. I also encourage you, the listeners, to take action and trust yourselves to achieve your goals.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your...

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How To Help Men Get Into The Best Shape of Their Life with Lucas Robinson

Coach Lucas Robinson, a former college athlete turned fitness coach shares his journey from struggling with alcohol and weight gain to helping men in their thirties, forties, and fifties live strong and lean lives. He emphasizes the importance of starting to make changes even when you don't feel like it and envisioning yourself as the person who achieves the desired results. Lucas discusses his approach to programming, which includes full-body workouts three times a week and focusing on high-volume food and basic habits. He emphasizes the importance of repetition and consistency in achieving lasting results. Lucas also addresses the concept of moderation and how it can be challenging for many people to execute. He highlights the need to choose what you want most over what you want now and the importance of prioritizing food for weight loss. Lucas concludes by discussing the different coaching approaches for clients with different goals and phases of their fitness journey.

 


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