The Three Missing Ingredients for Your Successful Business

Uncategorized Aug 18, 2020

The Three Missing Ingredients for Your Successful Business

In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. 

 

Takeaways:

  • Identifying the promise of the transformation that you want to provide
  • How to position your messaging for the best possible outcome
  • What is the Hero’s Journey and how to make it work for you

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How to Create Building Muscle Buy-In from Female Clients

Uncategorized Aug 13, 2020

How to Create Building Muscle Buy In from Female Clients

Guest: Candace Smith of Beauty of Strength PT

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need.

 

 

In this episode you’ll hear:

  • Techniques for getting female clients on board with strength training
  • Why being able to speak to certain experiences in your own fitness journey can be the bridge between your client and training adherence
  • How to approach fat loss in a more sustaining way with your client
  • How to adjust your programming for working out at home so that clients continue to see results when gyms are shut down - and for online training in general
  • Tips for programming cycles for...
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How to Use Storytelling In Business

Uncategorized Aug 11, 2020

How to Use Storytelling In Business

Guest: Katie Soy

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scripting Coach for Brandon Lucero, Katie shares with us today how we can use our OWN story and experiences very powerfully in our content and messaging.

In this episode you will walk away with the tools you can implement TODAY in your content.  

You’ll also learn:

  • How to unleash the power of stories in business branding
  • Ways to differentiate yourself from the rest
  • How to build trust with your ideal client to sell more easily...
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The Truth About Core Training

Uncategorized Aug 06, 2020

The Truth About Core Training

Guest: Jill Zimmerman, DPT, CPT, owner of Perfectly Fit

In today’s episode Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike.

 

In this episode you’ll hear:

  • The truth about what core training really is and its functional application to everyone’s unique body
  • How Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment they need
  • What many coaches miss when using breathwork in their training - and how it can make the critical difference in the success of a client
  • Why the pelvic floor is so crucial in core training yet often overlooked by many trainers

 

Jill on IG

Perfectly Fit website


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Optimizing and Monetizing Facebook

Uncategorized Aug 04, 2020

Optimizing and Monetizing Facebook

Guest: Desiree Martinez, owner of All-In-One Social Media

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business.


 In this episode you’ll learn:

  • What types of media work best for Facebook and how to post them effectively
  • Crucial advice on formatting your video on Facebook, Instagram and other social media platforms
  • Key tips to monetizing and how the process works
  • What makes Tik-Tok different and when to use it
  • What kind of content to post on which platform - and when

Desiree’s website

Desiree’s book “Innovation from Desperation” 


Podcast Review + BONUS Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over...

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How to Prioritize Your Fitness As a Manager and Owner

Uncategorized Jul 30, 2020

How to Prioritize Your Own Health and Fitness As a Manager and Owner

Guest: Michael Ricchio, co-founder of Mar Health & Performance

In this episode I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health.

In this episode you’ll hear:

  • Why ‘burnout” happens so often in the fitness industry and how to turn that around
  • Discussion about the issues of weight loss for health vs look
  • Why you should get your clients to focus on transformation from the inside out
  • Insight on dealing with client retention on a micro vs macro level
  • Key tips for addressing preventative health and behavior change in clients - and trainers

...

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The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

Uncategorized Jul 28, 2020

The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer. 

 In this episode you’ll learn:

  • How to craft a promise you can make to your client 
  • Key tips to gain confidence in your communication
  • How to overcome insecurities in your field whether you’re first starting out or have been around the block a few times
  • How to change your messaging to make sure your perceived value is way more than the asking price.

Podcast Review + BONUS Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star...

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How to Use Rowing In Your Fitness Business

Uncategorized Jul 23, 2020

How to Use Rowing In Your Fitness Business

Guest: Sarah Fuhrmann, owner of UCanRow2 


In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business.


In this episode you’ll hear:

  • How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education
  • What are the myths vs. truths of rowing as an area of the fitness industry
  • Why rowing has become increasingly popular and ways to utilize it for your business
  • The most successful ways you can create either a parasympathetic response or high intensity workout, depending on the unique needs of your client
  • Essential ways to change your mindset from self-doubt to self esteem when starting a business later in life

 

UCanRow2 on Instagram

...

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How to Build Personal and Business Wealth

Uncategorized Jul 21, 2020

How to Build Personal and Business Wealth

Guest: Naseema McElroy of Financially Intentional & Nurses On Fire Podcast

 In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation.

 

 


In this episode you’ll learn: 

  • Why changing your mindset about money in regards to your life can make all the difference
  • Key tips for those initial changes that will help you build a healthier financial life
  • What is the very first and most important question you have to ask yourself that will begin the process to building your wealth
  • The different ways to tackle financial health vs. financial wealth 

Financially Intentional on Instagram

Financially Intentional on Facebook

Naseema’s Website

Nurses On Fire Podcast

Nurses On...

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How to Build An All Encompassing Wellness Brand

Uncategorized Jul 16, 2020

How to Build an All-Encompassing Wellness Brand

Guests: Tommy and Natalie Conway of One Health, Ireland

In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails. 

 

In this episode you’ll hear:

  • How to avoid some of the most common mistakes when starting a fitness business
  • Why using specific verbiage is critical with clients
  • Key ingredients to maintaining a successful working relationship with your business partner
  • How to understand the link between adherence and emotional response
  • Why continuing to work with a mentor is so important for your business growth
  • Tools for networking and referrals that can create a team to work towards the goals of your ideal client

 One Health on Instagram

Tommy on...

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