How to Cultivate Authenticity and Heart-Centered Coaching with Penny Hounsome and Lisa Balsdon

In this episode, Penny Hounsome and Lisa Balsdon discuss their journey in the health and wellness industry and how they have evolved their coaching business over the years. They emphasize the importance of personal development and continuous growth as coaches. They also share their experiences as expatriates living in Costa Rica and how it has influenced their coaching and personal lives. They discuss the challenges their clients face and how they facilitate transformation by helping them overcome imposter syndrome and learn from their own experiences. They also highlight the importance of being honest with oneself and staying emotionally regulated as a coach. Overall, Penny and Lisa provide valuable insights into the coaching process and the impact it can have on both coaches and clients.

 You're going to love this one. If you give it a listen, tag us all on social @bsimpsonfitness, @pdhealthcoaching, @lisabalsdonliveinmotion

 


 
 
 
   

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Why You May Not Be Where You Want To Be: Messaging

In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing. I advise coaches to create content that moves clients towards their desired outcomes and reveals the true nature of the pain they're experiencing. I also stress the importance of testing and assessing messaging to see what truly resonates with clients. 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 


   

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Can You Make 10k Per Month With A Low Ticket Offer

In this episode of the PT Profit Podcast, I break down whether it is possible to make $10,000 per month with a low ticket offer. When creating your offer, it's important to be convicted in yourself and your products, and clear on determining the market you want to be in. It's important to value what you bring to the market. I also explain how to calculate whether you are working in the red and provide strategies for creating low ticket offers that are accessible and valuable to clients.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale...

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How to Know When to Quit with Nick Snow

In this episode, Nick Snow shares his personal journey in the fitness industry and how he made the tough decision to drop out of college and pursue a career in personal training. He discusses the challenges he faced and the lessons he learned along the way. Nick also talks about the importance of following your intuition and knowing when to change direction in your career. He emphasizes the value of networking and building relationships in the fitness industry.

If you enjoy this episode, be sure to tag us on social media and leave us a review!


 
 
 
   

   

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About Today's Guest 

Nick Snow is a personal trainer with a degree in nutrition & dietetics. He has been in the industry for nearly a decade and has spent the last 7 years building his own...
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Why You May Not Be Where You Want To Be: Your Offer

In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context behind why we created it.

I can't stress enough how crucial it is to communicate the right offer to the right person at the right time. Additionally, we need to use data to continuously test and refine our offer to ensure it resonates with our audience.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 

 


   

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The Paradox of Success

 In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the importance of creating content that is both valuable and personal. Finally, I will conclude by discussing the decision to delegate, automate, or delete tasks in order to maximize resources and achieve success.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 


   

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Organic Lead Generation: Strategies for Success Without Social Media with Chris Liddle

In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participation and build brand awareness. Chris recommends giving people tools to tell their friends about your services and forming strategic partnerships with other businesses. He suggests structuring your life to be more visible in public and creating a walking club in your community. Chris concludes by encouraging fitness professionals to schedule regular meetings with new people and hold themselves accountable.

If you enjoy this episode, tag us on social media! Find Chris @christianliddle

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  


   

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Why You May Not Be Where You Want To Be, Reason Number 5: Skill

In this episode, I discuss the importance of skill acquisition in overcoming the struggles coaches face. I emphasize that while I can provide strategies and directions, the real-time experience and challenges can only be truly understood once you begin implementing them. Skill acquisition is a continuous process requiring resourcefulness, acceptance of circumstances, and decision-making outside your comfort zone. I encourage listeners to identify necessary skills and seek mentor support for growth 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale...

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How to Stand Out In the Fitness Space without Re-inventing Biomechanics

In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I encourage moving away from traditional ways of niching and instead focusing on the specific problem one solves, the specific outcome delivered, and the unique mechanism used to help clients.

 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


  

 


   

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How to Train for Performance with Justin Jones

In this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He also shares his approach to programming for performance, including incorporating strength training, managing volume and intensity, and the importance of nutrition. Justin provides insights into the mental challenges athletes face during training and races and how to prepare for them. He also discusses the differences in training for different sports, such as ultra running and Ironman, and the importance of incorporating cardiovascular training for overall health and performance.

 


 
 
 
   

   

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