It's 2022, and we are all wired in.
Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats are real.
If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or four employees; you might only have one assistant; or you might have an entire army of folks in various departments with a dedicated server. Being that dialed in, however, means that you might be particularly vulnerable...unless you have the know-how.
Today I have the pleasure and the privilege of having Ryan from ORAM join me to talk all about how we can defend ourselves from the nefarious actors out there who might be spying on our email accounts and businesses. While that might sound like a storyline out of the show 24, businesses get attacked every day, and if you are caught off-guard, your...
If you're a new listener, then welcome to the PT Profit Podcast! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us.
It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information.
Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Game Changer Physical Therapy today. Jeremy unpacks the level of detail that he goes into to help his patients, and we talk all about physical therapy and healthcare, Jeremy's "cheat code" to helping his patients, and so much more. It is a fantastic conversation that really shows the level of commitment Jeremy brings to each client.
Today, Jeremy & I talk about:
- Assessing and working with patients who come to you after working with another PT.
- The lack...
Obtaining sheer amounts of money will not bring you joy nor will it validate worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.
Money should never be your master.
One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had.
Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.
If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.
Are you ready?
Let's dive in.
Today, I talk about:
- Understanding how...
Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse.
One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutrition, exercise science, and scenario-based analyses.
Today Dr. Matt Casturo joins me to talk all about how he blended his strength and conditioning background with his physical therapy education to create the Movement System and help educate other physical therapists and trainers as they study for the CSCS. We dive deep into program design, and Matt outlines how learning its fundamentals will benefit their clients and help avoid things like burnout. He also goes into detail about slight...
Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.
No one wants to remain the internet's best kept secret.
However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.
There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?
Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve.
Today I'll unpack ideas such as:
- You are not your business.
- Relating to your client' needs should take precedent over trying to be popular.
As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs.
The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bulking and shredding.
Thankfully prenatal workouts have come a long way, and pregnant people have more great choices than ever before.
Joining me today to unpack that fit pregnancy journey the industry has taken is Kim Perry. Kim is a mom of three, and we dive into all sorts of myths and expectations that pregnant women face when it comes to both health and wellness as well as navigating the fitness industry. It was my pleasure and privilege to invite her on, compare our fitbiz journeys, and hear how she helps expectant mothers stay fit and healthy.
Kim joins me to talk...
Launching a product can be stressful.
We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience.
Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000?
Today I have Rose Radford joining me today to talk all about implementing evergreen systems using your high ticket programs because each time we close our program down and follow the Open Cart model, we are potentially losing money. Rose and I dive deep into the contact sport that sales can be and unpack how making your services evergreen will be not only attractive to potential clients but also make things easier on yourself.
Rose talks with me all about:
- What a customer journey is like for her...
It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults.
Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the PT Profit Podcast if you are not already familiar with his work.
If you're a return listener, then you know I love unpacking the invisible components of business, training, care, and health & wellness, and Justin and I dive deep into both big T and little T traumas today. Justin talks me through his work with his company, the Autoimmune Revolution, and how such trauma can translate into autoimmune disorders. Justin unpacks the various ways exposure plays a part in shaping our proclivity to these conditions in modern day and how that exposure starts while we are still in the womb.
This is a deep episode that really peels back how outside influence...
If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful.
Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lessons into their real life.
How many of you go through leading a workout, training, or appointment and end up realizing, "Oh, wow, we talked about a lot!" during the session?
Today I have Lindsey Heiserman with me here to talk me through her fitness journey, what led her into counseling, and how that has translated into coaching. Lindsey is not only a Certified Personal Trainer (CPT-NASM) but also holds a Master's in Psychotherapy, and we take a deep dive into the nuances that the personal...
Coaches, I know it's Fitness Thursday, but let's mix things up a bit.
I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.
Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.
Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.
Today I dive into:
- The importance of being present.
- Persevering through fear and discomfort to push your business to the next level.
- Being enough.
PT Profit Formula closes its doors today. Are you in yet? Visit www.ptprofitformula.com and...