In this episode, I wanted to spend some time sharing my thoughts on one of the most fundamental aspects of building your business successfully: finding your niche. When you try to speak to everyone you speak to no one, so it's important to set yourself apart in the marketplace. You really need to think about how you’re going to approach it successfully and in a way that will make you excited and continue to grow and love what you do while bringing that transformation to your ideal client.

 In this episode, you will learn:
- What are the five questions to ask yourself when determining your niche inside your fitness business
- Why you need to be thinking about the transformation you want to provide and how to provide the framework for it
- How to determine your client’s struggle and the problem that you will solve for them

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In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. 

 In this episode, you’ll learn:
- The different kinds of resistance in our lives and its effect on our energy flow
- Tips for assessing when you are giving to much energy away and also taking on the wrong energy
- Why having a network to pull from and “staying in your lane”  with regards to your work is essential

About Today's Guest

Cari Li helps individuals gain clarity and flow within their body, identity, and mission. Creating a powerful, unique force that helps individuals connect with their True Self, so that they can be courageous, confident, and powerful. An unconventional life of adventure paired with over a decade in coaching has allowed her to expedite the expansion and alignment process...

I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me, and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You (BOY) Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience (TTE).  

Takeaways:

• Tips to avoid the comparison trap when you rate your success against someone else
• How to detach from outcomes
• The truth about smoke and mirrors in the marketing industry side of fitness

About Today's Guest

Jill Coleman's work has been featured in SELF magazine, Family Circle, SHAPE, Women’s Health magazine, Prevention magazine and many online news outlets like...

Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically-minded and achievement-oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. 

Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor (CADC-II), and teaches psychology courses at Northeastern University. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online.

Takeaways:

• Why there is a stigma about the term...

This is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. 

You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. 

I also include an entire post that you can use today that can get your message out and find your Ideal Client. 

In this episode, you’ll learn:

• How to approach the various types of clients you have had both past and present for referrals
• How our own tunnel vision about ourselves affects how we perceive possible clients
• Tips for direct outreach that are tried and true from the field 

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On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. 

You'll hear us discuss:

• How to create a community for your business and why it is essential, especially in today’s ever-changing environment
• Learn the key ingredients to a dynamic and healthy culture for a business
• Renewal activities and tips...

In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. 

You'll hear us discuss:

• How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possible
• Ways to use your environment to give context to the information you provide 
• Why trying to prove how much you know can backfire on you and your client 

Compound Performance Website
Matt on Instagram

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If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. 

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In today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are some actual reasons why Beginner’s Luck is a thing, but also our approach to how we’re presenting ourselves, our services, and how we are reacting to the successes that we do have can make all the difference.  

Takeaways:

• What three things that beginners have and do that automatically create a better chance of success for themselves
• Why it’s important to understand market saturation vs. market sophistication
• How the mindset a beginner automatically is set up for success

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Today we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutritionist, business coach, public speaker, and PEOPLE Magazine 'Half Their Size' ambassador. She is the creator of the G-Transformation Academy, which aims to help women ditch fad diets, lose weight, and eat real food without being restricted. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor.

Takeaways:

• How the experience of being your OWN coach before can shape your approach to your client
• What coaches need to know about the role that macros can play in your...

Today was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. 

I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute (PRI), and Dynamic Neuromuscular Stabilization (DNS) based out of Toronto, Canada. Having worked with and presented for clients ranging from professional/semi-professional athletes to executives to those suffering from chronic diseases, Alex is sought after for his knowledge by fitness and rehabilitation professionals who want to develop a coherent principles-based model to systemize their assessment and treatment.

Takeaways:

• Assessing clients in this new post-COVID online era
• Issues most trainers have with the assessment of clients and how they can integrate the most effective exercises possible
• How to get clients to have realistic expectations for their...