In this episode of the PT Profit Podcast, we break down how to make your enrolment process, also known as sales calls, more effective. We address common resistance to sales calls and explain why they are essential for building a profitable business. I share a six-step framework for creating an empowered enrolment process, emphasizing the importance of context, asking powerful questions, and providing clarity. We also discuss the misconceptions around sales calls and the value of deep connection and customization. If you're a coach or fitness business owner, this episode offers valuable insights for those looking to improve their enrolment process and generate more impact and revenue.

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In this episode Mike Woodby shares his unique approach to coaching, centered around trust and connection with athletes. With a focus on individualization and customization, Mike delves into the intricate details of biomechanics, movement patterns, and injury history to unlock an athlete's true potential. Drawing from a diverse range of viewpoints and groundbreaking training methods, he explores the significance of psychology and hormones in achieving optimal performance. In his 12-week internship program, Mike encourages creativity, teaching coaches to step outside strict systems and embrace continuous learning through practical application. Discover the transformative power of personalized training, communication, and understanding an athlete's goals, motivations, and limitations. If you enjoy this episode, be sure to tag us on social media!

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Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you.

In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge derived from education, clinical experience, and practical application. You have the ability to transform your expertise into tangible results that positively impact others.

But here's the thing: expertise alone is not enough. Authority is what truly sets you apart. We explore how authority is not solely dependent on your current level of expertise but is a conscious decision to step into your role as an authority in your field. We provide insights, strategies, and practical tips to help...

In this interview, Patrick Coyne shares his journey from being a professional athlete to becoming the owner of Black Sheep Performance. He discusses the founding pillars of his gym, the ssa method, and how he creates a culture of inclusivity for his clients. Patrick also talks about the importance of inducing healthy stress, building resilience, and the role they play in the training process. Additionally, he discusses his new business venture, Contrast Studio, which aims to help people with mental health issues through biohacking. 

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In this episode, we dive deep into the essential factors that drive business growth. It's not just about the numbers; it's about gaining clarity on what it truly takes to succeed.

Join me as I break down the crucial systems and structures that need to be in place for sustainable growth. Along the way, we encounter ceilings and bottlenecks in resources, time, energy, and effort. But fear not, because I reveal how to make strategic decisions on resource allocation to maximize your return on investment.

One common misconception is that as we reach new levels of success, we face entirely new challenges. But the truth is, it's the same challenges dressed in different forms. I'll show you how to navigate these challenges with confidence and trust in your decision-making abilities.

In the previous episode, I shared a specific process for measuring the math behind a six or seven-figure business. If you haven't tuned in yet, I highly recommend checking it out first for a solid foundation.

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Dive into this deeply insightful episode of the PT Profit Podcast, where I have the pleasure of chatting with Coach Kate Ann-Michelle. Kate provides us with a unique exploration into the transformative power of her 'deep work'. Sharing her own personal journey, she reveals how this practice has made a lasting impact on her life and the lives of her clients.

As a coach with a rich background in health, fitness, and personal development, Kate works with a diverse group, from busy moms to top-tier athletes. She shares her unique approach of catering to those needing more personalized health and fitness solutions.

Kate's story of resilience, following a career-ending basketball injury, is truly inspiring. She opens up about her struggles and the self-discovery that followed. Learn how she challenges her clients to confront their limiting beliefs and develop effective stress management strategies.

Hear from Kate herself about her personal rituals for emotional processing and clarity,...

In this enlightening episode, I'm excited to share my journey - how I escalated my business to $500K and a now scaling to a million dollars in revenue, all with a tight-knit community of just 2000 followers.

Join me as we delve into the critical importance of expertise and credibility, and how it plays into the success of your business. I'll break down how you don't necessarily need high-ticket items to thrive and how strategic planning, batch creating, and meaningful conversations can ramp up your revenue.

We'll start from the basics, understanding the blueprint of a profitable business - solving problems that customers are willing to pay for. I'll stress the significance of having a solid support system and how it's vital to recognize that the bigger the problem you solve, the larger the potential return on your investment.

In this talk, I'll remind you that business, at its core, is simple yet complex: you need to provide swift and efficient solutions to people's problems....

In this inspiring episode, we dive into the journey of Brooke, a registered dietician who revolutionizes weight loss by debunking traditional dieting norms. 

Brooke's mission goes beyond short-term weight loss; she aims to equip her clients with the knowledge and tools necessary to confidently navigate their own nutrition and adopt sustainable lifestyle habits. Her inspiration stems from her mother, who served as a shining example of balanced nutrition and exercise. 

Reflecting on her childhood, Brooke discusses the invaluable lesson her mother taught her—never restricting certain foods. She expresses her gratitude for this freedom, particularly as she faced the challenges of managing her health after being diagnosed with ulcerative colitis at a young age. This life-altering experience shifted her focus from history to nutrition and health, and she now only relies on a daily regimen of four pills.

Join us as Brooke candidly shares the difficulties she encountered...

In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about...

In this episode we talk with Jonny Landels, a UK-based online health coach who specializes in helping those with disordered eating practices, low self-esteem, and low body image. He himself has struggled with his own weight and confidence, often turning to strict calorie tracking and intense exercise to find a solution. This led him to discover what disordered eating means, as well as the concept of intuitive eating and having a positive body image. Jonny works to help others develop a healthy relationship with themselves, food, and exercise. When you listen to this episode, be sure to screenshot it and tag us on social media so that we can help more people. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest