Determining Your Value and Pricing Your Services with Jen Gitomer

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.

An increase in cost? Forget about it! Why would you want to scare off your existing clients.

No. No, no, no! Let's reset that mindset ASAP, coaches.

Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?

I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not...

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Heart-Centered Coaching NBA Athletes with Mike Guevara

Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA.

Coach Mike G exudes qualities that all great personal trainers should have: compassion, kindness, and overall caring nature. During our talk, he talks to me about client-trainer relationships and how things such as trust and compliance need to be earned. It is important to meet your clients where they are at when they are celebrating and in pain.

We also went into early specialization and accessibility. We all know that not every one has access to high-level sports clubs and teams growing up. Mike and I talk about...

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4 Ways to Quantum Leap Your Business

marketing online business Dec 28, 2021

Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year.

This coming year, I'm taking big strides and expanding my company, and my business plans were the inspiration for this episode. As I take stock of my past achievements, hurdles and setbacks, I'm bringing you that information because I don't want you to struggle. I want you and your business to take a quantum leap forward.

Today I'm veering away from both the dogmatic and bro marketing extremes and diving into four tangible actions that you can take.

 

 

In today's episode, you'll hear me:
Unpack goal setting and how to gauge the reality of your goal.
- Address the...

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Pre-hab for Dancers with Richelle Stevenson

Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. 

 

 

Ricki shares with us:
- The importance of symbiotic cross-training.
- Ways to navigate the nuanced conversation of pain vs discomfort.
- How readily available medical access is changing the overall trajectory and longevity of dance careers.
...and so much more! Richelle 

If you are a dancer, dance medical provider, or otherwise work with dancers, email Ricki to see how you might be able to help her and her research team. You can find her contact info at her social media pages and Linktree in the section below.

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Richelle "Ricki" Stevenson is a licensed...

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What's the Difference Between Group Coaching and a Mastermind?

Uncategorized Dec 14, 2021

There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'll dive into how to choose the right coaching program for yourself.

 

 

You'll hear me discuss:
- The importance of community support.
- The pros and cons of different coaching types.
- The brand new PT Profit Accelerator program.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness...

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The Invisible Components to Patient-Centered Care with Kristi Barker

Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab.

We dive into how powerful education can impact someone's life that we often overlook. Kristi and I talk about the importance of staying on the same page as your client so that they do not become lost or overwhelmed by what you are saying or doing. We then tapped into the invisible component that we the health and fitness professional should know and practice. 

 

 

Today, Kristi and I unpack:
- The impact powerful education has.
- Improving client care and accessibility.
- How striving to be truly patient-centered benefits both the professional and the...

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5 Reasons Why Some Coaches Get Successful Faster

We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer.

After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible components that most people don't talk about when it comes to success in the space. If you're curious why some coaches seem to get successful faster, today's episode is for you.

 

 

You'll hear:
- Decision making.
- Owning your worth.
- Releasing attachment.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or...

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How To Be a VIP in Your Business

Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or Personal Power).

 

 

Today you'll hear:
- The #1 component of a successful business.
- How to be influential.
- Convincing yourself to be the authority.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request...

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Nutrition Fundamentals with EC Synkowski

On this episode, we have EC Synkowski joining us. She is a biochemical engineer and nutrition specialist, and we talk all about the fundamentals of nutrition. We begin by discussing how to make a diet as simple as possible since people tend to make everything so complicated. When we do that, we can't keep up with the things we should be focusing on. We talked about how she was able to work with people having hard time eating fruits and vegetables as well as why it's hard for people to manage their nutrition properly.

EC also talked to me about FODMAP, what that is, and how it affects your body. We break down the difference between Conventional Medicine and Functional Medicine, and lastly, EC talked about children's nutrition and how she helps parents guide their children to a healthy lifestyle.

 

 

You'll hear:
- Why people find it hard to manage their nutrition.
- Addressing food anxiety.
- Helping parents improve their children's nutrition.

  ...

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10 Fundamentals of Growing a Fitness Business in 2022

The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020!

There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an update to Episode 11. I am always learning and evolving, and I wanted to bring you the most up-to-date tips that I would utilize myself within my business. 

On this episode I will be unpacking topics such as providing your offer's Transformation, your messaging and market research, and what to do after your launch is done.

 

 

You'll hear me dive into:
- One of the biggest mistakes that I made when I started my business.
- Copy and how it can help your business.
- How clients evaluate the perceived value.
...and so much more!

   

Don't forget to leave us a review on...

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