What a New Coach Can Do During Covid with Kevin Carr

What can a new coach do during a pandemic?

2020 has been the worst year for so many of us, and as a result, businesses have been compromised across the board for personal trainers new and experienced.

But it's also been a year of blessings, and I sat down with Kevin Carr, who shares his experience on how his business survived. He talks to me about what he did to keep his business running, and he also shares his ideas on what new coaches can do who are entering the field.  

In this episode you'll hear:
- How to run your business to keep your clients safe
- The impacts and the results of adapting to COVID
- The importance of hiring educated and reliable trainers


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If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

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What If Your Coaching Isn’t Selling?

coaching marketing Dec 15, 2020

What if Your Coaching Isn’t Selling

The number one question I get asked most frequently is, "Why am I not generating any revenue?" Why am I STUCK? This is going to be a 2-Part lesson. So for this episode we will be walking through your customers journey from people, to prospect, to purchase

In this episode you’ll learn about:
• Principles of Marketing
• The 4P's that are essentials of a business(Problems, People, Prospects, and Purchases 
• Coaching is not your offer so what is.
• The journey of a customer
• The 3D's to convert prospect into purchase
• Why objections are important
• Taking radical responsibilities

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll...

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All About Powerlifting with Solana Lewis

I sat down with IPF World Champion powerlifter, Solana Lewis who currently holds the Junior American Squat record for the 63kg weight class.

In addition to over 4 years of coaching, she holds her bachelors degree in Exercise Science and is extremely passionate about helping her clients master movement.

In this episode you'll discover:

  • Common misconceptions in powerlifting
  • When to train skill and when you to train technique.
  • How to program hypertrophy and strength training.
  • Bodybuilding isn’t the same as powerlifting.
  • The missing components people miss when training for a meet versus for fitness
  • Programming rest when you’re in a meet
  • Pelvic floor health in powerlifting.
  • The importance of being a female coach in powerlifting.

If you love this video, you're going to LOVE Solana's brand new training UStrong90. Grab your spot here: Reserve Your Spot

Podcast Review + Bonus Offer

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When to Use a Sports Chiropractor with Dr. Karlie Causey

Dr. Karlie Causey joined us today to talk about the fundamentals of sports chiropractic medicine and how it can be used to compliment coaching by trainers and clinicians for a variety of issues that come up with their clients.  We also discussed her focus on perinatal and postpartum coaching and rehabilitation, and how coaches can become more familiar with the process. 

In this episode you’ll learn:

  • The difference between sports and traditional chiropractic medicine
  • Why chiropractic medicine is sometimes not taken seriously
  • How a personal trainer determines when to refer their client out to a chiropractor and not a physical therapist
  • Ways in which PTs and Chiropractors work together - and in which ways they are different
  • Which types of perinatal and postpartum issues can be corrected through sports chiropractic medicine
  • What questions to ask clients if they either had a baby or have pelvic floor issues that could make the difference in truly helping your...
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4 Ways to Grow Past 6 Figures

6-figures marketing Nov 17, 2020

In today’s episode, I wanted to share four things I did to grow my business past the six-figure mark that I know you can implement immediately to help you grow your business. Knowing that so much of it is about the journey and its lessons, not the arrival, is essential. I want to show you how to map out your business from a place of detachment, looking at things clinically. That was a key factor for me, and it can be for you, too. 

In this episode, you’ll hear:

  • How to get into alignment for your business
  • Why perfection can be your biggest enemy
  • How to recognize the signs that you’re resisting progress
  • Tips to figure out your “how”
  • Who should be in your corner as you move through the experience of building your business
  • How to detach from expected outcomes

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by ...

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All About the Food with Erin Murray

In today’s episode, Erin talked to us about a myriad of topics ranging from the science of food and neurochemical dynamics of behavior to how we can break down really complicated nutritional and chemical processes without overwhelming clients -  and therefore improve client adherence. In short, I really felt that in this episode Erin captures the “art of science” if you will, and I’m sure this is one you won’t want to miss.

 In this episode you’ll learn:
- How to inspire clients to adhere to behavior change
- Tips for battling misinformation and regulating the food culture your client (and many trainers) struggle with
- The microbiological reasons why gut health affects the entire body and why the approach to everyone should be different

About Today's Guest

Erin Murray is a nutrition, health, and strength coach that that splits her time between clients and academia. Her passion for science and whole foods directs much...

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How to Find Your Niche In Fitness


In this episode, I wanted to spend some time sharing my thoughts on one of the most fundamental aspects of building your business successfully: finding your niche. When you try to speak to everyone you speak to no one, so it's important to set yourself apart in the marketplace. You really need to think about how you’re going to approach it successfully and in a way that will make you excited and continue to grow and love what you do while bringing that transformation to your ideal client.


 In this episode, you will learn:
- What are the five questions to ask yourself when determining your niche inside your fitness business
- Why you need to be thinking about the transformation you want to provide and how to provide the framework for it
- How to determine your client’s struggle and the problem that you will solve for them

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave...

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How to Find Your Alignment in Life and Business with Cari Li

alignment cari li marketing Nov 05, 2020

In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. 

 In this episode, you’ll learn:
- The different kinds of resistance in our lives and its effect on our energy flow
- Tips for assessing when you are giving to much energy away and also taking on the wrong energy
- Why having a network to pull from and “staying in your lane”  with regards to your work is essential

About Today's Guest

Cari Li helps individuals gain clarity and flow within their body, identity, and mission. Creating a powerful, unique force that helps individuals connect with their True Self, so that they can be courageous, confident, and powerful. An unconventional life of adventure paired with over a decade in coaching has allowed her to expedite the expansion and alignment process into a world of...

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A Beginners Guide to Marketing In Fitness

jill coleman marketing Nov 03, 2020


I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me, and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You (BOY) Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience (TTE).  


  • Tips to avoid the comparison trap when you rate your success against someone else
  • How to detach from outcomes
  • The truth about smoke and mirrors in the marketing industry side of fitness

About Today's Guest

Jill Coleman's work has been featured in SELF magazine, Family Circle, SHAPE, Women’s Health magazine, Prevention magazine and many online news outlets like Yahoo Health,...

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How to Build Mental Resilience for Athletes and Coaches

Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically-minded and achievement-oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. 

Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor (CADC-II), and teaches psychology courses at Northeastern University. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online.


  • Why there is a stigma about the term “self-care”...
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