In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I encourage moving away from traditional ways of niching and instead focusing on the specific problem one solves, the specific outcome delivered, and the unique mechanism used to help clients.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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In this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He also shares his approach to programming for performance, including incorporating strength training, managing volume and intensity, and the importance of nutrition. Justin provides insights into the mental challenges athletes face during training and races and how to prepare for them. He also discusses the differences in training for different sports, such as ultra running and Ironman, and the importance of incorporating cardiovascular training for overall health and performance.

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In this episode, I discuss the importance of volume in growing a coaching business. I explain that for growth to occur, three key elements are required: visibility, value, and volume. While being visible and adding value are crucial, volume is an aspect that is often overlooked. I emphasize the need for consistent content creation and generating the touch points necessary for potential clients to make a buying decision. Additionally, I highlight the importance of practicing detachment and not attaching meaning to outcomes. By focusing on volume and taking consistent action, I believe coaches can significantly increase their chances of success. 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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In this episode, I share five unique cash injections that fitness professionals can use to finish out 2023 and set up Q4 for success. I emphasize the importance of hitting reset and refocusing in order to overcome creative blocks and disappointment. I provide practical strategies for increasing revenue, such as raising prices, creating bundles, affiliate marketing, and offering exclusive back-end upsells. I also encourage you, the listeners, to take action and trust yourselves to achieve your goals.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your...

Coach Lucas Robinson, a former college athlete turned fitness coach shares his journey from struggling with alcohol and weight gain to helping men in their thirties, forties, and fifties live strong and lean lives. He emphasizes the importance of starting to make changes even when you don't feel like it and envisioning yourself as the person who achieves the desired results. Lucas discusses his approach to programming, which includes full-body workouts three times a week and focusing on high-volume food and basic habits. He emphasizes the importance of repetition and consistency in achieving lasting results. Lucas also addresses the concept of moderation and how it can be challenging for many people to execute. He highlights the need to choose what you want most over what you want now and the importance of prioritizing food for weight loss. Lucas concludes by discussing the different coaching approaches for clients with different goals and phases of their fitness journey.

In this episode, I discuss the truth about taking action and how it can impact your success. I emphasize the importance of being responsible for your actions and not getting caught up in the pursuit of success. I also highlight the role of fear and how it can hold you back from taking action. I encourage you to integrate fear and move through it faster in order to achieve your goals. Additionally, I share my own experience of being comfortable in the chaos and how it hindered my progress. I advise you to be honest with yourselves about your actions and make decisions based on what aligns with your goals. I conclude by challenging you to consider what actions you are not taking and to tap into the resources available to you to move forward.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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In this episode I discuss how to add value and give away valuable content for free without sacrificing clients or overwhelming them. I emphasize the importance of understanding how clients perceive value and simplifying complex information. I also explain the need to shift perspective and provide clarity for clients, helping them identify mistakes and misconceptions. I suggest creating a gap for clients to take the next step and ask for more engagement and action. By following these strategies, fitness professionals can add value and build trust with their clients. Love this episode? Share it on social and tag me @bsimpsonfitness! 

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Gerard Friedman shares his journey from working with the athletic population to transitioning to working with the general population and adults. He discusses the importance of incorporating both training and health coaching to help clients achieve their goals. Gerard emphasizes the need for a collaborative approach and the use of habit science to create sustainable lifestyle changes. He also highlights the importance of self-awareness and mindfulness in becoming a better professional and person.

If you enjoy this episode, be sure to share it with a friend and leave a review on Spotify and Apple Podcasts. Thank you for listening!

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About Today's Guest 

Gerard Friedman is a certified athletic trainer, personal trainer, and nationally...

In today's episode, I delve into the tricky subject of quitting versus persevering. I can't stress enough how crucial it is to understand the fine lines and nuances that come with the decision to quit something. Throughout my life, I've had my own struggles with quitting, so I'm coming from a place of personal experience.

I've spent time analyzing my own patterns of quitting and have realized the pitfalls of what I call the 'reinforcement theory of quitting.' Basically, every time you quit and feel relief, it becomes easier to quit the next time you face difficulty. That's why it's so important to make decisions based on objective data and not just emotional reactions or impulses.

To help you with this dilemma, I offer three barometers you can use to evaluate whether you should quit or keep going:

1. Imagine a future version of yourself. Would that future 'you' regret giving up?

2. Start whatever you're contemplating and evaluate your emotional and rational responses as you go along....

In today's episode, I dive into the hidden costs of running a business that people often overlook. Believe me, understanding the math behind your business is not just an option; it's a necessity for ensuring profitability.

One mistake I see all too often is pricing based on commodity. That approach is fundamentally flawed. You need to recognize the value of your time and services, not just the market rates for similar commodities. When you get this right, it's like turning on a switch that illuminates your path toward profitability.

But profitability isn't just about pricing. It's also about how you allocate your time. I share some of my personal strategies for task optimization, which are essential for running a lean operation. Knowing when and how to delegate is equally crucial. If you're like me, giving up control can be difficult, but it's absolutely necessary for scaling your business.

And let's not forget the customer. Enhancing their experience doesn't always require a...